The underwear boom of the Calvin Klein brand began in the 80s of the last century and was so powerful that the word “calvins” in the USA at that time began to mean the category of clothes – underpants. Despite the rapid emergence of new brands operating in this niche, the underwear with the CK logo remains the most bought in the world today. According to the popular independent online magazine on fashion and beauty, Buro 24/7, the brand is not going to give up its positions in the coming years and plans to increase sales to $ 12 billion a year.
The success of the brand has always been based on revolutionary decisions, whether it be the idea of developing male sexuality or unisex clothing. Today, given the potential of new technologies in marketing, the corporation management decided to focus on the direction of digital promotion of goods, Continue reading
Buying a new bra, panties, body, T-shirts and sets is not an easy task, because things should not only be stylish and beautiful, but also comfortable, as well as the most appropriate for the time of year. This article will give tips on how to choose underwear for the season of modern women, as well as discuss the fashion trends of 2017.
WINTER UNDERWEAR AND ITS FEATURES
Any girl even in winter wants to look attractive and sexy in new underwear, since the cold season is no reason to deny herself the pleasure of wearing stylish and at the same time warm and comfortable things. Continue reading
The fair sex is well aware that there are no insignificant wardrobe items – every thing plays a role in creating a stylish and harmonious image. Women pay special attention to the choice of underwear, because not only the appearance, but also comfort directly depends on how correctly the bra is selected.
What are the types of bras?
Brassieres are an indispensable element of a women’s wardrobe, however, it is far from always possible to choose the most successful model correctly. In order to make the right choice, it is necessary not only to clearly know what types of cups of bras are, but also to conduct a thorough fitting. In addition, it is worth considering the cut and style of clothing for which the bodice is chosen. Continue reading