Underwear is a delicate topic: not all women have relationships with the most intimate part of the wardrobe that go smoothly. Buying beautiful and comfortable underwear is sometimes the same quest: it rubs here, falls there, does not hold here, and simply interferes with living. Many adult women openly hate bras, scornfully calling them “harnesses.” Someone, tired of rubbing underwear, generally ceases to wear it, others are trying to change something or put up with inevitability and discomfort.
My “revolution” in the subject of underwear
I want to tell a personal story that happened to me a few years ago. I never doubted that I wear the right underwear and know how to choose it, although I realized that it is often either uncomfortable, but beautiful, or ugly, but comfortable. But somehow, in the mirror of the fitting shop, I noticed that the breasts in clothes began to look worse — gravity and years took their toll — and went to the underwear store for a new set. Continue reading
What is underwear for a modern woman? That which cannot be dispensed with. Firstly, this is hygiene, and secondly, independence and ease. And finally, the main thing is aesthetics. As you know, this was not always the case.
Lingerie in the form in which we know it is a very recent invention. However, to be fair, it is impossible not to mention that to one degree or another, many eras and peoples knew something like linen.
The history of lingerie to this day
The basis of the current bra can be considered a corset (the word “corset” comes from French. Corps – body). Even in ancient Greece and Rome, women wore leather bandages under a tunic or tunic, tightening their stomach and supporting their breasts. Mosaic images of female masseuses from Roman baths are preserved, on which loincloths and chest bands are worn, which together resembles a separate swimsuit. Continue reading
The underwear boom of the Calvin Klein brand began in the 80s of the last century and was so powerful that the word “calvins” in the USA at that time began to mean the category of clothes – underpants. Despite the rapid emergence of new brands operating in this niche, the underwear with the CK logo remains the most bought in the world today. According to the popular independent online magazine on fashion and beauty, Buro 24/7, the brand is not going to give up its positions in the coming years and plans to increase sales to $ 12 billion a year.
The success of the brand has always been based on revolutionary decisions, whether it be the idea of developing male sexuality or unisex clothing. Today, given the potential of new technologies in marketing, the corporation management decided to focus on the direction of digital promotion of goods, Continue reading