The underwear boom of the Calvin Klein brand began in the 80s of the last century and was so powerful that the word “calvins” in the USA at that time began to mean the category of clothes – underpants. Despite the rapid emergence of new brands operating in this niche, the underwear with the CK logo remains the most bought in the world today. According to the popular independent online magazine on fashion and beauty, Buro 24/7, the brand is not going to give up its positions in the coming years and plans to increase sales to $ 12 billion a year.
The success of the brand has always been based on revolutionary decisions, whether it be the idea of developing male sexuality or unisex clothing. Today, given the potential of new technologies in marketing, the corporation management decided to focus on the direction of digital promotion of goods, Continue reading